Video Location
Elmina Castle, southern Ghana. Elmina Castle is the oldest European building in sub-saharan Africa. It was the first, and one of the most important, trading posts of the trans-Atlantic slave trade.
Speaker
Mick Jackson, WildHearts Founder
Date
February 2010
Subject
From infamous Elmina Slave Fort on the south coast of Ghana, Mick Jackson urges the business community to harness its power to help the world's poorest people
Our Vision
It’s my belief that people are good, you just have to give them a credible way to express it. In fact, many of the most committed, compassionate people I know work in the business environment. So why is it that ‘business’ has been associated with perpetuating so many of the world’s problems? Why can’t we work together to channel our vast resources and talents to pioneer solutions? I believe that business must evolve to play a crucial role in the fight for economic justice. Can you imagine how different our world would be if the business community resolved to get serious about solving poverty?WildHearts is a charity that has that resolve and is committed to launching companies that serve humanity. By combining philanthropy with entrepreneurial efficiency, we create sustainable, vigorously commercial vehicles that enable businesses to fulfil their CSR responsibilities and take a stand against economic injustice in an efficient and credible way.
Our business ethos pervades everything we do. We confront the dependency culture in all its forms. We do not pity the poor, we empower them. We posses an unquenchable belief in the creativity and resilience of the human spirit and so we give the poor in the developing world a hand up and NOT a hand out, by providing them with microloans and business training. This may explain why WildHearts is such a growing force within our business community; WildHearts is a means of fighting poverty that business people can relate to.
The best companies make it easy for their customers to get involved. On this website you’ll see some of the ways we have developed for you to do just that. Rest assured we have made it very easy... all YOU need to bring to the table is your compassion and a desire for a fairer world.
Deep down we know that money and wealth are not the same thing. We may make a living by what we get but we make a life by what we give. The day is coming when we will realise that compassion is good for business and when that day comes there will be no more poverty.
We just need a change of heart, to a WildHeart.
Will you join us?
Mick Jackson
Founder and Chairman
WildHearts
WildHearts operate in 22 countries on 5 continents. Find out what we do, where and why here
Read the fantastic 4 page article in the Scotland on Sunday magazine on the incredible events that inspired WildHearts and our work around the globe here
In 2007 Mick Jackson won the Top Scot and Entrepreneur of the Year categories by public vote at the prestigious Glenfiddich Spirit of Scotland awards. In his televised acceptance speech Mick gave the credit to those who made WildHearts possible; the people who buy our office supplies and take part in our events. View the video here
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